Around 2014, over 93 million people were playing Candy Crush Saga, while revenue over a three-month period as reported by King was over $493 million. Boards have various goals that must be completed within a fixed number of moves, such as collecting a specific number of a type of candy.Ĭandy Crush Saga is considered one of the first and most successful uses of a freemium model while the game can be played completely through without spending money, players can buy special actions to help clear more difficult boards, from which King makes its revenues-at its peak, the company was reportedly earning almost $1 million per day. Matches of four or more candies create unique candies that act as power-ups with larger board-clearing abilities.

In the game, players complete levels by swapping colored pieces of candy on a game board to make a match of three or more of the same color, eliminating those candies from the board and replacing them with new ones, which could potentially create further matches. It is a variation of their browser game Candy Crush. Candy Crush Saga is a free-to-play tile-matching video game released by King on April 12, 2012, originally for Facebook other versions for iOS, Android, Windows Phone, and Windows 10 followed.

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